The DACH eCommerce & Digital Marketing Conference For Retailers and Brands
As retailers across Germany strive to adapt to an ever-changing market landscape, finding new ways to enhance digital capabilities and boost customer engagement amid rising costs is crucial. The potential of AI and hyper-personalisation are huge but what are the practical applications that can help you revolutionise loyalty programmes and improve customer experiences? And what are the tangible results?
At eTail Germany you will gain practical insights on:
- Getting to grips with the new era of loyalty programmes and next-gen personalisation techniques
- Discovering innovative uses of AI and Gen AI, from predictive analytics to immersive experiences
- Harnessing the retail media boom and optimising marketing budgets
- Building cohesive customer journeys and consistent brand images across all touchpoints
- Using advanced data analytics to boost customer engagement and retention
- Creating seamless omnichannel experiences to offer shoppers the choice they want
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