OMR23 THE FESTIVAL FOR THE DIGITAL UNIVERSE!
Advellence and its partners are looking forward to participating in OMR23 on May 9 and 10 in Hamburg. On May 9 and 10, 2023, the digital and marketing scene will once again come together at the OMR Festival in Hamburg. Visitors will be offered a comprehensive program of large stages, master classes, side events, guided tours, exhibition halls, and concerts in the exhibition halls and across the city. OMR is one of the most important events for the digital and technological world in Germany. We look forward to meeting you there!
This year we are presenting a real case with Beiersdorf together with our partners Syndigo and AX Semantics.
Join us in the Masterclass Track 29
The NIVEA Experience: Digital Connection to Consumer
Part 1: NIVEA marketing and communications teams face the constant challenge of creating a consistent customer experience across all channels. Likewise, the need for seamless content and data processes across the organization is becoming increasingly urgent. Learn how Nivea uses data and content to create a unique digital customer experience.
Part 1: NIVEA marketing and communications teams face the constant challenge of creating a consistent customer experience across all channels. Likewise, the need for seamless content and data processes across the organization is becoming increasingly urgent. Learn how Nivea uses data and content to create a unique digital customer experience.
Jasmin Quellman
Global Head of Marketing Technology Beiersdorf AG
Jasmin Quellmann is an experienced marketing expert who is enthusiastically driving digital transformation at Beiersdorf for brands such as NIVEA. As Global Head of Marketing Technology at Beiersdorf, she ensures that marketing works “smarter not harder”. With her team, she enables marketing to be more data-driven, agile and effective by leveraging technology, optimizing ways of working and delivering impactful results across all brands and digital platforms. With her experience in marketing and technology, Jasmin is an expert in digital marketing, consumer experience and e-commerce and has enabled Beiersdorf to stay ahead in a rapidly evolving market.
Garvin Prenzing
Consulting
Manager
Advellence Solutions
AG
Garvin Prenzing
ADVELLENCE SOLUTIONS AG | CONSULTING MANAGER, GERMANY | SPEAKER
Garvin Prenzing leads the MDM Solutions business area for Advellence Germany and supports global brands in Retail, FMCG, Fashion and Manufactured Goods as a consulting and implementation partner. His 20 years of expertise is complemented by numerous agile digitalization projects in master data management, marketing & commerce. Prior to Advellence, Garvin Prenzing was Head of Digital Unit at a leading SAP consultancy and held various management and business development positions in the martech environment. Garvin Prenzing holds an Executive MBA from the University of St. Gallen with a focus on change leadership, technology and innovation management.
Ben Rund
VP Alliances
EMEA
Syndigo
Ben Rund
SYNDIGO | VP ALLIANCES EMEA | SPEAKER
Ben Rund spent a great deal of time in Silicon Valley working with companies like Amazon, Google, Microsoft, and Salesforce on partnerships and joint solutions, and with other Global Fortune 500 companies on their digital customer experience. His passion for return on information and enterprise information management is evident in projects such as the ROI of MDM/PIM research and recognition as one of the top Omnichannel Influencers.
Martin Gliesche
Business
Development Manager
Syndigo
Martin Gliesche
SYNDIGO | BUSINESS DEVELOPMENT MANAGER | SPEAKER
Experienced professional with a history in the Information Technology and Services industry between brands and retail. Qualified in international project management, international business development, corporate governance and business intelligence. Strong consulting and management professional graduated from Technical University Dresden and Dortmund.
Saim Alkan
CEO
AX Semantics
GmbH
Saim Alkan
AX SEMANTICS GMBH | CEO | SPEAKER
Saim Rolf Alkan is the founder of AX Semantics, provider of the eponymous software for automated text creation. He is one of the luminaries in the field of web content creation. With the software, he succeeded in creating a tool that can meet today’s content requirements. He shares his experience as a speaker and lecturer, but also in his books and publications.
Join the Masterclass Track 29 – HALL B3
MAY 10TH | We look forward to meeting you at OMR23!