The successful online focus conference MARKETING will be held again on November 25, 2020. Learn at the theme day PIM & DAM how to support the collaboration between departments, subsidiaries, external service providers and partners with the intelligent digital asset management and collaboration solution Sharedien. And not just regionally, but worldwide.
Where are which digital assets linked to which information? Where are they used and in which versions are they available?
Otakar Tomes, CEO of Advellence Solutions AG will answer these exciting questions together with Ersin Toker and talk about the topic “Content is the key | Content Master Data Management supported by agile working”.
November 25, 2020 | 10:40 – 11:20 a.m.
Content is the key | Content Master Data Management supported by agile working
By integrating product information, texts, system data and campaigns, Sharedien lets “complex content objects” emerge. In the course of data management, you can easily receive, manage and relate any content consisting of structured and unstructured data from all external systems. With these functions, Sharedien becomes your central tool for content master data management and makes your multichannel marketing easier and more efficient.
– Working together for greater agility: using agile workspaces instead of rigid workflows to strengthen central collaboration, cross-departmental exchange and content creation with agencies and other service providers.
– Generating added value from content: how to build and use complex content objects and serve the desired output channels via real-time distribution (multichannel marketing)
Speakers
Ersin Toker
Engagement Manager | Advellence Solutions AG
