Become part of the new ONLINE Focus Conference MARKETING from May 25 to 28, 2020. Experience trend-setting topics, presentations at the highest level and a lively exchange with the speakers and other participants.
Advellence will present together with Riversand on 26.5.2020 on the topic “Successful Omnichannel Experience Needs Perfect Data” and on 28.5.2020 together with Beiersdorf (Nivea) on “Content is the Key!”. The challenges of a digital supply chain in the 21st century”.
26.5.2020 | 10:45 – 11:25 Product Information Management (PIM) / Master Data Management (MAM).
Presentation on “Successful Omnichannel Experience Needs Perfect Data”.
The marketing of global companies is undergoing a disruptive change. Designed communication is giving way more and more to digital experiences along the customer touchpoints. Traditional push-oriented outbound marketing is becoming pull-oriented inbound marketing, and CMOs are becoming publishers of their own brand.
In this session, you will learn among other things:
– What is correlation of conversion rate, returns, cross-sell and their data.
– How to offer the right product, to the right customer, at the right place & moment
Speakers:
Ben Rund
Head of Marketing Europe von Riversand
Garvin Prenzing
Head of Consulting & Integration
28.05.2020 | 10:45 – 11:30 Content is the Key!
Presentation on the topic Content is the Key! The challenges of a digital supply chain in the 21st century or how to successfully produce, individualize and distribute content worldwide.
With the help of Sharedien on Azure, Beiersdorf AG has built a global digital asset management system that enables more than 60 national companies on all continents to produce, manage and distribute content with each other.
In this session, you will learn, among other things:
– How NIVEA is meeting the challenge of ever-increasing data volumes.
– How content is networked across multiple systems to generate added value.
– How a modern DAM makes all data globally available at all times, supports complex data structures, and supplies all output channels quickly and reliably.
Speakers:
Jasmin Quellmann
Head of Studio NX
Tobias Moser
Head of Sharedien