Webinar NIVEA

Digital connection to consumer: How Nivea uses data to strengthen customer loyalty.

With data being a company’s greatest asset, customer loyalty is now more than ever at the intersection of content, information management, and technology.

This webinar will provide you with a unique insight into how NIVEA, a leading provider of innovative and high-quality skin care products, has built its information and data infrastructure from the ground up to deliver best-in-class digital customer experiences.

The webinar will take place on Tuesday, May 19, 2020 at 2:00pm with digital marketing expert Jasmin Quellman. Join us and Riversand to learn how NIVEA is leveraging data to build customer loyalty.

About the speaker

Jasmin Quellmann is head of Studio NX at Beiersdorf AG. She is responsible for global digital content strategy and sales. Previously, she worked in digital marketing and e-commerce at Beiersdorf in various roles. Her responsibilities included developing the product information management infrastructure plan, overseeing product management, and leading the global digital strategy for the “Nivea for Men” and “Labello” private brands.

Agenda

Date: May 19, 2020

Time: 2:00 p.m.

Length: 29 minutes

Event Details