Digitization in Product Management
As “CEOs of the product,” product managers are at the center of digital transformation. This is because digitization brings greater customer centricity, improved service orientation, new business models, faster innovation and more precise marketing methods. Strategies and management models are becoming more product-oriented. Product managers will have to think and act in an even more networked way. Teams become more heterogeneous with new roles in areas such as data analytics or UX/CX. More stakeholders are involved. Agile methods challenge traditional models.
Networking and Personal Agenda
Exchange of experience and inspiration in conversations with colleagues and experts – for many the most important benefit of a conference. We offer you this option with our Cintona app. Invite participants to a conversation based on interest and competence profiles. Networking is less interesting for you? Visit one of the workshops or round tables that take place in parallel instead.
Dialog Among Colleagues
Digitization is the big meta-topic of our conferences. Technology plays only a secondary role as an enabler. Instead, we focus on trends, strategies, management, methods, and models that are converging across industries as a result of digitization. Digitally minded customers expect similar service experiences everywhere. This is what makes the exchange among colleagues outside their own bubble at the Strategy Day so instructive, fruitful and inspiring.
Calendar
VORSITZ UND MODERATION
08:30 – 08:45| RAUM COLON + FRANK
DR. JENS HAARMANN
NUTZE DEINE ERFAHRUNG ALS KUNDE, UM DIE DIGITAL CUSTOMER EXPERIENCE ZU VERBESSERN
08:45 – 09:15 | RAUM COLON + FRANC
DAVID SCHOENBECK
AGILE PRODUKTENTWICKLUNG VON REGULATORISCHEN VORHABEN
09:15 – 09:45 | RAUM COLON + FRANC
SENEM ÖNDER
WENN NIEMAND WEISS, WELCHES PRODUKT DAS RICHTIGE IST…
09:45 – 10:15 | RAUM COLON + FRANC
UWE MIERISCH
DER PERFEKTE PRODUCT MANAGER – REALITY CHECK
10:15 – 10:45 | RAUM COLON + FRANC
OLIVER BARTH & MARCUS SCHNEIDER
🕓 10:45 – 11:30 NETWORKING SESSIONS ODER WORKSHOP / KAFFEEPAUSE
EFFEKTIVE KUNDENORIENTIERUNG MIT DEM RICHTIGEN BLICKWINKEL (FORUM 1)
11:30 – 12:00 | RAUM COLON + FRANC
MEHMET PERK
WIE DIE FUSSBALL-BUNDESLIGA MIT EINEM INNOVATIVEN MEDIENPRODUKT FANS AUF DER GANZEN WELT BEGEISTERT (FORUM 2)
11:30 – 12:00 | RAUM DOLLAR + YEN
DOMINIK SCHOLLER
ZUSAMMENSPIEL VON INNOVATIONS- UND PRODUKTMANAGEMENT (FORUM 1)
12:00 – 12:30 | RAUM COLON + FRANC
MARTIN HOFHEINZ
AI PRODUCT MANAGEMENT – ERFOLGREICH VOM POC ZUM PRODUKT (FORUM 2)
12:00 – 12:30 | RAUM DOLLAR + YEN
MICHAEL SCHALK
TOTAL EXPERIENCE – EIN MUSS IN DIGITALEN B2B PRODUKTEN UND ANWENDUNGEN (FORUM 1)
12:30 – 13:00 | RAUM COLON + FRAN
MIKKO LEIMIO
ORGANISATIONAL RESILIANCE (FORUM 2)
12:30 – 13:00 | RAUM DOLLAR + YEN
DR. KHALIL DINDARIAN
🕓 13:00 – 14:00 LUNCH
DIGITALISIERUNG UND NACHHALTIGKEIT IM INDUSTRIELLEN MITTELSTAND VERKNÜPFEN
14:00 – 14:30 | RAUM COLON + FRANK
JAN HAUFFE
PRODUKT- UND KUNDENORIENTIERTE ORGANISATION IN DER PRAXIS
14:30 – 15:00 | RAUM COLON + FRANC
THORSTEN STEINBACH
🕓 15:00 – 15:45 NETWORKING SESSIONS ODER WORKSHOP / KAFFEEPAUSE
WORKSHOP: BUSINESS MODEL INNOVATION FÜR PRODUCT MANAGER
15:00 – 15:45 | RAUM DOLLAR + YEN
GREG PRICKRIL
VALUE STREAM ALS MANAGEMENT-MODELL AM BEISPIEL EINER APP-ENTWICKLUNG IN KOOPERATION MIT APPLE
15:45-16:15 | RAUM COLON + FRANK
JETMIR HALIMI
CUSTOMER CENTRICITY – AUFBAU, IMPLEMENTIERUNG, FALLSTRICKE
16:15 – 16:45 | RAUM COLON + FRANK
PATRIC WICHT